Two names who have taken Indian fashion industry to great heights are Shantanu and Nikhil. They are labeled, both on the young global and trendy Indian markets of garments. Shantanu has done his MBA from University of Toledo, Ohio, USA and Nikhil has passed from FIDM (Fashion Institute of Fashion & Merchandise) Los Angeles. The two brothers are in the business of manufacturing Indian ethnic garments of high quality. They founded their new brand label in 1998 which is called ‘Shantanu and Nikhil’. This business of designing and entrepreneurship are not new for their family. Shantanu had the feeling that Indian fashion industry had no professionalism thought it has all the ingredients of like creativity, fabrics of huge variety, a treasure of ‘kashidkari’, which can prosper in this industry.
Shantanu easily understood the market and it wants and the various elaborations involved in their effective product marketing due to his degree in management. Nikhil has always been creative and his fashion design program in Fashion Institute of Design & Merchandising in Los Angeles, California has helped him to hone his skills. Nikhil has been awarded with many prestigious awards and scholarships. Nikhil was even invited to design a collection for “Georgio Beverly Hills” in Los Angeles”. The designer brothers are focused on simple yet sophisticated designs. Their superb and unique designs have attracted many bollywood stars and famous sports personalities .They have their two signature stores in the prime locations of New Delhi and their label is also internationally famous. They have also taken parts in many Lakme Fashion Shows
Ancient Indian fashion garments
Varied styles and textiles add immense diversity to Indian fashion and hence India is considered the perfect spot for fabric shopping. Ancient Indian fashion garments generally used no stitching although Indians knew about sewing. The traditional Indian Dhoti, the Scarf or Uttariya, and the popular Turban are still visible India and continue to be part of Indian fashion. Likewise, for women, the Dhoti or the Sari as the lower garments, combined with a Stanapatta forms the basic ensemble, and once again consists of garments that do not have to be stitched, the stanapatta being simply fastened in a knot at the back. And the Dhoti or the Sari worn covering both legs at the same time or, in the alternative, with one end of it passed between the legs and tucked at the back in the fashion that is still prevalent in large area of India. Indian men and women wear these garments in the usually hot Indian climate. – dhoti when he speaks of ‘turbans used for trousers’, and a kaupina when he is speaking of ‘a rag of two fingers’ breadth bound over the loins.
Bhagalpur is an ancient Indian centre for the manufacture of a unique cotton/silk blend of the same name. The ancient Indian fashion did not really have garments that were sewed together! Indian sari remains the traditional clothing of Indian women. Worn in varied styles, it is a long piece of flat cotton, silk or other fabric woven in different textures with different patterns. The sari has a lasting charm since it is not cut or tailored for a particular size. This graceful feminine attire can also be worn in several ways and its manner of wearing as well as its color and texture are indicative of the status, age, occupation, region and religion of a woman.