India’s modeling industry has come a long way since its early days, when the industry was relatively small and underdeveloped. Today, India has a thriving modeling industry, with models walking the ramps of major fashion weeks, featuring in high-end fashion magazines, and becoming the faces of some of the country’s biggest brands. In this article, we will delve deeper into the modeling industry in India and explore its evolution, challenges, and opportunities.
Evolution of the modeling industry in India:
The modeling industry in India started taking shape in the early 90s when the Indian economy began to liberalize. With the opening up of the economy, there was a surge in foreign investment, leading to an influx of international brands and fashion trends. This resulted in an increased demand for models, which gave rise to a new breed of models in India. In the initial years, the industry was dominated by foreign models, but soon, Indian models started making a mark.
The late 90s and early 2000s saw the rise of supermodels in India. Models like Milind Soman, Madhu Sapre, and Bipasha Basu became household names, thanks to their impressive ramp walks, print ads, and music videos. The popularity of these models inspired a new generation of aspiring models to enter the industry.
Challenges faced by the modeling industry in India:
Despite its growth and success, the modeling industry in India faces several challenges. One of the major challenges is the lack of regulation. Unlike other countries, India does not have a centralized regulatory body for the modeling industry.